Innovative Lubrication Expertise
Meet the team behind LubExpert Innovations
LubExpert Innovations Inc. is a business and technical consulting and procurement specialist firm serving the trucking, construction, and industrial sectors nationwide. With over 75 years of combined years of experience in a multitude of different disciplines including sales, procurement, operations, logistics and product technical analysis, we offer services that can increase our customers' efficiency and effectiveness with an innovative approach guiding companies to improve performance, reduce costs, and optimize operations.
Our team of experts brings decades of industry experience and a commitment to excellence in every project we undertake. We pride ourselves on building lasting relationships with our clients and delivering measurable results.
Simple professional process with deliverable objectives
Team spirit focused approach allowing participation from client's personnel for implementing practical solutions that are realistic and that are achievable
The partners each having a wealth of experience that complements each other, possessing a strong network of contacts and having worked together prior for more than 12 years with great success
Co-Founder & Partner
Executive Biography
With more than 40 years of experience in the lubricant industry, I bring extensive expertise in distribution, logistics, manufacturing, procurement, scheduling, and sales. Throughout my career, I've focused on optimizing operations and achieving measurable cost savings through efficient supply chain management and strategic sourcing.
I have worked across all segments of the lubrication business—supporting industrial, transport, and manufacturing clients across Canada—and am fully bilingual in English and French. My commitment remains centered on driving operational excellence, innovation, and long-term customer value.
Co-Founder & Partner
Executive Biography
With 37 years of experience in the lubricant industry, I have worked with both multinational petroleum/energy corporations as well as small to mid-sized enterprises. My expertise encompasses sales management, product development, marketing strategy, technical analysis, supply chain optimization, new product launch initiatives, business development, and national contract negotiation.
As a fully bilingual professional, I am dedicated to fostering strong customer relationships through a value-driven, customer-centric approach focused on innovation, sustainable growth, and profitability.
To provide innovative lubrication solutions that optimize operations, reduce costs, and improve efficiency for our clients.
We build lasting relationships with our clients based on trust and mutual success.
We continuously seek new and better ways to solve industry challenges.
We measure our success by the tangible outcomes we deliver to our clients.